Jeremy LaBrash

Jeremy LaBrashLos AngelesGrowth systems

Growth problems are rarely channel problems.

I lead and rebuild the systems connecting media, measurement, lifecycle, and growth operations, so teams can see what is working, fix what is not, and scale with confidence.

View selected work
Experience
12+ years across growth and performance marketing
Scale
Multi-million-dollar media programs and cross-functional teams
Selected brand and account experience
Toyota, Lexus, Sanofi, California Lottery, PNC, Prudential, Crunchyroll
Sectors
Fintech, automotive, healthcare, SaaS, DTC, entertainment, mission-driven

01Selected work

Selected work.

What I led, what I changed, and what followed.

Drawing, not data. Copper traces how acquisition, conversion and lifecycle connect; it illustrates connections, not measured values.

01Luxury DTCMulti-year engagement

Rebuilding the growth engine for a luxury DTC brand

From fragmented paid media and unreliable measurement to a connected acquisition, lifecycle, conversion, and decision system.

National luxury DTC brand (anonymized)Hands-on growth lead

Average blended ROAS
~5x
Engagement average, from ~1.2x during a weak period

Read the case study

Drawing, not data. Solid branches are the streams I directly managed; the dashed branch is the wider program.

02HealthcareNational program

Leading media and measurement for a national RSV awareness program

Media leadership, audience strategy, and measurement coordination across a national healthcare awareness program.

Sanofi, via interTrend CommunicationsMedia leadership, programmatic execution, and measurement coordination.

15-second video completion rate
92%
One directly managed audience segment · December 2022 platform data · vs. 70–80% benchmark

Segment result; audience details and campaign-wide reporting are distinguished in the case study.

Read the case study

Drawing, not data. Rings are layers of one media system around a shared center; the outer ring is verification.

03AutomotiveMulti-year engagement

Leading programmatic media and measurement for Toyota and Lexus

A multi-million-dollar automotive media system for Toyota and Lexus spanning evergreen demand, model launches, seasonal campaigns, dealer actions, audience strategy, measurement, and continuous optimization.

Toyota Motor North America (Toyota, Lexus), via interTrend CommunicationsAssociate Marketing Director and hands-on programmatic lead

Invalid traffic on problem campaigns
~20% → ~3%
Before → after inventory controls

Read the case study

All work

02System view

Growth works as a system.

Media, measurement, lifecycle, and infrastructure affect one another. I connect the decisions across them, from budget allocation to retention.

  • Media

    Focus
    Where spend goes, at what bid, and against which audience.
    Watch for
    Optimizing toward platform-reported results the business cannot confirm.

  • Measurement

    Across media, lifecycle, and infrastructure

    Focus
    Numbers trustworthy enough to allocate budget on.
    Watch for
    Tracking drift or attribution double-counting that every downstream decision inherits.

  • Lifecycle

    Focus
    What happens after the first conversion: nurture, retention, referral, repeat purchase.
    Watch for
    Lifecycle metrics reported apart from what acquisition paid for the customer.

InfrastructureUnderneath all three

Focus
The tracking, data flows, automation, and tooling underneath every other layer.
Watch for
Data flows and automations that fail silently, leaving teams to act on unreliable information.

03Lab

See the decisions behind the work.

Explore a fictional business to see how I assess measurement, media, and funnel performance—and decide what to address first.

Lab 01 · Prototype · Synthetic data

Growth Systems Intelligence

A sample console that reads a fictional business as one system and ends in a ranked action plan.

  1. Signal integrity
  2. Channels
  3. Funnel
  4. Locations
  5. Action plan

Built under Empirium Solutions and hosted there. Every figure in it is synthetic.

Explore the demo

Hosted on Empirium Solutions · Synthetic data

04Background

Strategy, leadership, and execution.

I lead growth and performance marketing, combining team leadership with direct work across paid media, measurement, lifecycle, and marketing infrastructure.

Full background

Advisory engagements run through Empirium Solutions.

05Writing

Notes on growth and measurement.

Writing on measurement, media systems, lifecycle, attribution, and the infrastructure underneath growth.

Writing

Topics

  • Growth Systems
  • Measurement & Attribution
  • Performance Marketing
  • Programmatic
  • Marketing Infrastructure
  • Analytics

Media quality is a performance variable

If you buy programmatic on price, your cheapest impressions can be your most expensive. What I learned treating invalid traffic and viewability as part of the price on Toyota and Lexus.

Programmatic · Performance Marketing

Contact

Let’s discuss the work.

For senior growth roles, advisory engagements, and projects that need experienced leadership.

Discuss a role or projectBook a 30-min callLinkedInAdvisory engagements via Empirium Solutions

Or email [email protected]