Jeremy LaBrash https://jeremylabrash.com/ Jeremy LaBrash - creativity to advance prosperity | Sine Qua Non | Marketing, Data, Math, Analytics, MQL, SQL, Analytics, Programmatic Marketing Tue, 02 Aug 2022 05:30:08 +0000 en-US hourly 1 https://jeremylabrash.com/wp-content/uploads/2022/07/apple-touch-icon-150x150.png Jeremy LaBrash https://jeremylabrash.com/ 32 32 214669511 Project 4 https://jeremylabrash.com/project-4/?utm_source=rss&utm_medium=rss&utm_campaign=project-4 Mon, 01 Aug 2022 23:42:55 +0000 https://jeremylabrash.com/?p=171 The post Project 4 appeared first on Jeremy LaBrash.

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]]> 171 Digital Growth Marketing https://jeremylabrash.com/project-3/?utm_source=rss&utm_medium=rss&utm_campaign=project-3 Mon, 01 Aug 2022 23:42:44 +0000 https://jeremylabrash.com/?p=169 Digital and Growth Marketing In Q3 of 2020, I identified an emerging market for in house PBX systems and a need for exiting customers to upgrade existing systems to the cloud to keep up with exploding demand   With a small ad spend, I organically grew the site from less than 2000 unique visitors per […]

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Digital and Growth Marketing

In Q3 of 2020, I identified an emerging market for in house PBX systems and a need for exiting customers to upgrade existing systems to the cloud to keep up with exploding demand

 

With a small ad spend, I organically grew the site from less than 2000 unique visitors per week to over 800,000. This was accomplished through SEO, organic and paid social, various prospecting and retargeting digital ad campaigns, viral content and backlinking. Affiliate deals were added soon after.

Methodology

Tactics

  • Digital Ads: Prospecting and retargeting campaigns are running on Google Ads, GDN Retargeting, AdRoll, and Facebook. They are tracked to conversion goals in Google Analytics and optimized accordingly.
  • SEO: Identified high yield keywords and phrases for in-market consumers and sticky SEO-friendly content around these keywords. Multiple landing pages rank first on page 1 of Google’s SERPs for my top keywords and included 8 Featured Snippets.
  • Rich Content: I created an PDF launched in concert with three webinars from industry leaders. The insurance content went viral on Facebook thanks to leveraging some professional groups. The result was a 4.8x spike in traffic that was sustained for several months and permanently lifted social traffic.
  • Conversion Rate Optimization: Funnels with content that nudges the visitor towards clicking on affiliate links. Robustly tested conversion paths exist on nearly every page of the site, so no matter where the user enters they’ll find their way into the purchase funnel.
  • Landing Page Optimization: Designed, coded, and launched multiple landing pages to tie in with each email campaign and webinar. Ran various A/B tests, including messaging, creative and CTA copy. Hooked all LPs to analytics, and tagged each with appropriate segmentation and linked to all 1st, 2nd, 3rd party cookies and UTM and pixel  

Project images
Targeted Spike in Traffic
Targeted Keywords Higher Traffic
Branded Traffic

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]]> 169 A/B Testing https://jeremylabrash.com/ab-testing/?utm_source=rss&utm_medium=rss&utm_campaign=ab-testing Mon, 01 Aug 2022 23:42:28 +0000 https://jeremylabrash.com/?p=167 A/B Testing I love multivariate testing. As a team lead for testing and optimization for partners at DocuSign, I often A/B test variables including messaging, creative, CTAs and design across email, advertising, social and web channels. Here are some examples. Partner’s response We saved over 30% from previous campaigns with conversion rates from 15% to […]

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A/B Testing

I love multivariate testing. As a team lead for testing and optimization for partners at DocuSign, I often A/B test variables including messaging, creative, CTAs and design across email, advertising, social and web channels. Here are some examples.

Partner's response

We saved over 30% from previous campaigns with conversion rates from 15% to 30%.

Project images

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]]> 167 Voxel Art https://jeremylabrash.com/voxel-art/?utm_source=rss&utm_medium=rss&utm_campaign=voxel-art Mon, 01 Aug 2022 23:41:42 +0000 https://jeremylabrash.com/?p=165 While I do a lot of digital marketing work and back end work, I also enjoy projects where I get to exercise my creative side. We needed a series of voxel art images which I was excited to help create.

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Voxel Art

While I do a lot of ad buying, analytics and reports I also get to use my creative side from time to time. We needed 3D artifacts for a campaign reaching males 18-25 who were active in the gaming community. I created assets in 3D Voxel art to target that demographic.

Client's response

Jeremy nailed it. Before our first meeting with management he had done the research, created necessary assets and rendered samples.

Michael Ladt Tweet
Project images
Mage Voxel Art
Elf Voxel Art
Rogue Voxel Art
Castle Voxel Art
Wizard Voxel Art
Villager Voxel Art
Villain Voxel Art
Knight Voxel Art
Dragons Voxel Art
Moat Castle Voxel Art

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